Serving the Most Trusted Brands since 2013

Your Trusted Beverage Importer in China

Our company, 31Jiu or 31, is a beverage importer and distributor operated by local talent and managed by Western leaders with 20 years China experience.

31 is the latitude of Shanghai. This is our base. Our home. Our origin. The pearl of the East and pulse of mainland China. Jiu is the phonetic of , the Chinese character meaning alcohol – our raison dêtre.

Our Products

We serve only the best top selling brands.
View our full catalog »


With over 20 years of China food and beverages import experience, 31Jiu’s Tipsytips service is well placed to assist with your import needs into mainland China.

We provide you with peace of mind so you can focus on the selling and marketing when entering a new market. Treasury Wine Estate (Australia), TOD’s China, Australian Vintage Limited, and Metcash Asia have used us with their China import and customs needs for mainland China. So can you…

Contact us to find out more about Tipsytips.

Contact Us

Please use the contact form to reach us or call

(Shanghai) +86 21-6339 0526

(Beijing) +86 010-8561 5005 ext 214

(Nanjing) +86 1572 1312 725

Follow us on WeChat by scanning the above QR code.